The "Hookup"
JD1983 Posted on Tuesday, May 29, 2012 at 3:02PM Sometimes, getting a good deal on a pair can happen simply by being at the right place at the right time. Other times, you may find a great deal on eBay or a forum. In some cases, it boils down to WHO you know. Over time, we meet like-minded people with similar interests and develop relationships. Some of these people have connections within the shoe industry that they may or may not be willing to extend to others. I have been fortunate enough to meet shoe-store managers, boutique owners, and employees for major brands over the years. Each of these relationships is very different. Some are very impersonal, while others I consider friendships. So, here’s the big question, one that I get asked weekly on Twitter, Facebook, and YouTube:
“How do I get myself a shoe connection/hook-up?”
First, understand that every person is different, and there is no guarantee that your experiences will be anything like mine. I can only give you my opinion on this matter. Second, no relationship fully matures overnight. Don’t expect anyone to give you anything after knowing them for a couple of weeks, or even a couple months. Here are a few things to keep in mind when networking within the sneaker community.
- Don’t be afraid to chop it up
There are some employees that work at sneaker stores/boutiques because they need a pay check and nothing more. However, more times than not, employees, managers, and even owners of these sneaker spots have a genuine interest in kicks. Sometimes, taking the time to hold a conversation is the difference between “Welcome to Foot Locker; how can I help you?” and “Hey JD! What’s up man?” Make sense?
- Make a purchase from time to time
On the flip side of that coin, you can’t just stop in every week to rap about kicks. You have to actually buy a pair from time to time. This is ESPECIALLY applicable to boutiques since they don’t do the volume of some major chains. If you only go there to talk, you are actually taking money out of their pockets. Remember that you are in their place of business, and everything will be fine.
- Be genuine/Keep it real
No one likes to be taken advantage of. If someone feels that you are trying to use them, the relationship will be over before it even begins. You shouldn’t go into it expecting to get something out of it (other than a potential friend). It is very easy to sense those ulterior motives, and it’s just not cool. Don’t ask for a favor or a hook up; if they want you to have it, they will offer it to you. If you go into a boutique seeking a hookup, just turn around and walk out. People like that can be spotted a mile away.
In my opinion, the third tip is the most important. The sneaker community is full of really cool people. I can't even name all the amazing people I've met and developed relationships with over the last few years. We all come from different backgrounds and walks of life, but have something in common: our love for kicks. So, get out there and start networking. Worst case scenario, you make a new friend. Best case scenario, you make a new friend...and may not have to work so hard for your next pickup. Happy hunting.
