Viral Sneaker Thrashing Videos…What’s The Point?


A few days ago, a friend of mine told me about a video that skateboarder Piro Sierra recorded; in which he skated in the just released Adidas “Yeezy” Boost 350 Lows. But as crazy as that sounds, what made the video go viral was that he completely destroyed the kicks on purpose. At first I didn’t think anything of it, but as we continued our discussion I became more frustrated. This trend of making “hyped” sneaker thrashing videos has gained popularity in recent years. This may be due to the fact that the sneaker culture and popularity that surrounds it is at an all-time high. Sneakers despite their increasing costs, and even higher resale value, continue to be relevant in all forms of media, fashion, and entertainment.

The small group of individuals who make these viral videos claim they do it to prove that “it’s just a shoe” and that people should not be going crazy over sneakers (one notable masked individual whose video you can view here, has destroyed limited Nike/Jordan releases in some rather extreme ways.) But it’s clear to me that they do this just to gain their fifteen seconds of fame.

Yes, I agree that if a person buys a sneaker they can do whatever they like with it. But the trouble I have is that there are thousands of people who truly wanted the sneakers (in this particular case the Yeezy 350 Boosts) and valued them more than the individuals behind these videos. Most would have worn the shoes or added them to their collection.

More importantly, more can be done with sneakers instead of destroying them. Some suggestions for all those thinking of destroying kicks would be to donate them to someone in need or take the money and donate it to charity. Better yet, keep the money and invest it something more productive. Or the simplest solution would be to not buy the sneakers; and just say why you don’t care for them and keep it moving.

Do you think I am overreacting? Comment down below and let us know your thoughts.

The Smart Sneakerhead

The Smart Sneakerhead, a Buffalo NY native, is an avid sneaker enthusiast and Youtube personality, who has been entrenched in the world of sneakers for almost 20 years. His passion is embedded within the sneaker culture and lifestyle. In his spare time he enjoys photography, motorcycles, sports, and of course--collecting kicks!

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