Has Nike Overused The “Air Yeezy” Concept?


Many would argue that the “Air Yeezy” line is Nike’s most successful sneaker collaboration of all time and has forever changed the landscape of the sneaker community. I don’t have to remind you of the current resale value of the “Air Yeezy” 1 & 2 being in the thousands of dollars or about the countless re-sellers trying to pass reps as authentic. These points coupled with Kanye’s notable move to Adidas has caused some sneakerheads to complain that Nike is riding the “Yeezy” train in terms of use of the colorways; more specifically the “Solar Reds” & “Red Octobers.” Even my most recent trip to my barber shop, we got into a heated and interesting discussion on this topic. So I figure this is as great a time as any to state my opinion.

As we know, Nike owns the rights to the “Yeezy” colorways, therefore I feel they can put it on any sneaker they please. Red sneakers have been around long before the “Red October Yeezy 2’s” ever dropped. Yet anytime an all red shoe is released, the first thing someone says is “Nike needs to stop biting “Yeezy” colorway or sneakerheads nickname the “Red Octobers.” I assure you Nike’s design team is not sitting at their round table saying let’s throw the “Yeezy” colorway on every sneaker possible. Yes, the colorway has been put on Roshe Runs, Air Max’s, Foamposite Pros and most recently the Premier x Nike SB “Northern Lights” collab but we do not know how long these projects were in the works. Nike has concepts and ideas brewing for months and in some cases years before the release and if a concept is successful, what business wouldn’t run with it for as long as possible?

nike-sb-dunk-premier-northern-lights-release-reminder-01I personally think we need to relax on criticizing Nike’s use of  “Yeezy” colorways. They have the right to do so and as much as we complain about it, sneakerheads continue to eat up every “Yeezy” inspired release. Additionally, social media and sneaker blogs post countless images/articles of sneakerheads and customizers use of NikeID to create their own “Yeezy” sneaker. So the hate on Nike can’t be that real can it? Comment below and let us know which side of the argument you stand on.

The Smart Sneakerhead

The Smart Sneakerhead, a Buffalo NY native, is an avid sneaker enthusiast and Youtube personality, who has been entrenched in the world of sneakers for almost 20 years. His passion is embedded within the sneaker culture and lifestyle. In his spare time he enjoys photography, motorcycles, sports, and of course--collecting kicks!

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